we are your real estate advocate
not only a full-service real estate brokerage, we are your partner in achieving your real estate goals.
Unlike many, we do not define success by the number of signs we plant, the amount of agents we hire, or the quantity of transactions we close, but rather on the quality of service we have provided our clients so they want to continue to partner with us in the future.
When Crimson PS launched in 2009, it was born from the desire to elevate the Realtor® profession. With the understanding that today’s consumers are more real estate savvy, Crimson PS Realtors® have to be superior in their field in order to bring value to the profession and to their clients.
All Crimson PS Realtors® must have a real estate broker license and be dedicated to partnering with their client to offer the best real estate experience possible. Our agents understand their strengths and weaknesses and bring in other team members as needed to give the client the best the team has to offer. When you hire a Crimson agent, you also get the support of the Crimson PS team!
Loretta entered the real estate profession in 2006 and received her training with Intero Real Estate Services. After three successful years with Intero, she founded Crimson Property Specialists in 2009. Capitalizing on her skills developed over 18 years in high tech, she understands the constantly changing landscape and the importance of honing her skills to maintain a competitive advantage for her clients.
As a native of San Jose, she is intimately familiar with the various communities and their distinct offerings. This knowledge is key when working with first-time home buyers, buyers relocating to Silicon Valley, and sellers looking to move-up or downsize. When working with clients, her priority is to exceed their expectations and provide a stress-free experience.
fun facts
My real estate specialties
Preparing a home for sale and developing a marketing plan specific to the home’s price point.
Most important/underrated
room in the house
The kitchen, because it is used the most by the family and is always the place where people tend to gather when you are entertaining.
Recent home renovation project
Kitchen
Where would you spend your perfect day?
On a beach
Favorite local restaurant?
Aqui, I love Mexican food but this restaurant adds a California twist to their dishes.
When not working
I’m spending time with my husband and three children (three young adults) watching movies at home or playing board games
Favorite foods
Tacos and rib eye steak
Favorite sports team(s)?
San Francisco 49ers
what people have to say about loretta
“Loretta is incredibly detailed oriented, very responsive, punctual and proactive. She was with me every step of the process and even after my purchase, has continued to be supportive and help me with any questions I have. I HIGHLY recommend Loretta for your real estate agent.
She is very knowledgeable and keeps your best interest at heart. She was great at finding properties that fit my list of criteria. I had a great experience with her.”
eva h.
san jose, ca
“As a first-time home buyer, I don’t think I would have found a better real estate agent to work with. Loretta is very personable, knowledgeable, and helpful. She was able to translate my needs and wants for my first home into a great menu of homes to visit.”
leo g.
san jose, ca
“We very much enjoyed working with Loretta and appreciate all of your help and advice throughout the offer and closing process. We had lots of questions and concerns and your patience and willingness to clarify everything was invaluable.”
giorgio b. & kendra s.
san jose, ca
recently sold
sold for $1,360,000
5433 Starcrest Drive
San Jose
R E P R E S E N T E D: s e l l e r
sold for $1,700,000
5911 Allen Avenue
San Jose
R E P R E S E N T E D: s e l l e r
sold for $1,667,000
2580 Muirfield Way
Gilroy
R E P R E S E N T E D: s e l l e r
sold for $551,410
369 Juana Avenue
San Leandro
R E P R E S E N T E D: b u y e r
sold for $1,175,000
6025 Sunstone Drive
San Jose
R E P R E S E N T E D: s e l l e r
sold for $440,000
129 Heartland Ranch Avenue
Patterson
R E P R E S E N T E D: s e l l e r